"How do you DEFINE a brand that’s based on a feeling?
Love. Understanding. Community. That’s what Bare Escentuals represents. It’s a trusted source. It’s the belief that products can actually be good, makeup can be fun, business can be personal and companies can behave more like communities.
It’s an optimistic outlook shared by women everywhere who believe that while makeup can’t change the world, it can change people. And people who are inspired can make all the difference.
It began when we asked women to imagine a makeup that would actually change the way they feel about their skin and themselves. We encouraged women to take a leap and try something so unique, so unlike anything they’ve experienced before. We started the idea that makeup could actually be considered skincare, and we got people talking. A makeup that could be good for you? The Bare Escentuals community was born. We became friends with our customers, forging deep, personal connections simply by listening and sharing stories.
It became less about makeup and more about what really matters."
Okay so this is the about section of the Bare Minerals Website stating what they are really representing. I remember walking past these booths and stores in the mall a few years back, and suddenly it became a big deal. Now they have this new line called Buxom. I am so in love with the Buxom eye shadow, I feel that this eye shadow is out of this world good.
I feel like that commercial where the man says "I can't believe it's not butter". For me, Bare Mineral's Buxom eyeshadow line is like I can't believe it's eye shadow, it blends like the smoothest thing I've ever encountered. The smallest amount goes a long way, in fact I love this product so much, I made a video demo on how this stuff goes on your eyes.
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